HOW TO BUILD LINKEDIN BRAND
If you are a freelancer, a developer, a designer, or a data scientist seeking to get a remote job, LinkedIn is one of the professional platforms that can help get you, clients, as a freelancer or a remote job as a job seeker.
However, chances are that your profile would never be notified by any recruiter or clients simply because you have a poorly optimized brand or profile.
Here are a few steps you can take to build your LinkedIn brand as a freelancer or remote job seeker:
Optimize your LinkedIn profile: Make sure your LinkedIn profile is complete, with a professional profile picture, a detailed description of your skills and experience, and links to your portfolio or other relevant websites.
Connect with others in your field: LinkedIn is a great platform for networking, so reach out to other professionals in your field and join relevant groups to expand your network and make connections.
Share your work and expertise: Use LinkedIn to share your work and expertise with others by posting articles, videos, or other content that showcases your skills and experience.
Engage with others: LinkedIn is not just a platform for sharing content; it’s also a place to engage with others in your field. Comment on and share other people’s content, and participate in discussions to establish yourself as a thought leader in your field.
Use keywords: LinkedIn’s search function allows people to find you based on the skills and experiences listed on your profile. Make sure to include relevant keywords in your profile to improve your visibility to potential clients.
These tips coupled with the associated experience, expect your inbox to start receiving job notifications and invites from clients.